My typical Sunday brunch consists of either Pork Noodles or Chicken Rice or random fritters, fruits and Iced Herbal Tea if not Iced Lemon Tea.
Today I decided to reward myself. I got myself half a dozen of doughnuts from J.Co Donuts and a grande Java Chip from Starbucks.
From top left : Avocado DiCaprio, White Dessert and Al Capone. From bottom left : Mr Green Tea, Oreology and Forest Glam.
I’m not a fan of any of these. But I thought, hey, let’s see what’s the hype all about. Of course, I’ve had them before but not with the intention to indulge, especially on Sundays.
So, how crazy are Malaysians about doughnuts?
I remember it began to warm up to the citizens of Malaysia perhaps between 2007 and 2009. And in Malaysia, things grow like mushrooms on the ground. I have no statistic reports to refer to but based on my observation when I first moved to the Peninsula, the number of outlets and food kiosks selling doughnuts has sprouted like mushrooms. Shall I add, especially in shopping malls and also at fuel stations.
Forgive me, I don’t know how it is in my hometown but I believe my people love the local specialities more than any foreign or commercialised F&B. I could be wrong – who knows. But more generally, Sarawakian families prefer to have breakfast together – in their homes or at any hawker stalls.
And instead of doughnuts, Malaysians also prefer to grab a quick Nasi Lemak or Pisang Goreng on their way to work.
Among the first doughnut-selling kiosks in the country were the Dunkin’ Donuts outlets. However, the Massachusetts-chain outlets are no longer the only doughnut brand in the local market. And frankly, I don’t remember if I’ve had them.
And in 2009, the American global doughnut company Krispy Kreme made its way into the Malaysian market, making the country its 17th stop among Asian nations. I’ve had them, yes. And I’m okay with them. I have no favourites and please note that I’m not a pastry person.
These doughnut giants have brought a revolution to the food culture in Malaysia. And no doubt, this is one of the distinctive features of globalisation. The plain round dough fried or baked to golden brown pastry – filled with hundred kinds of sweet filling – believed to have originated from the shores of America booming in Malaysia is part of globalisation.
There are of course other players in the Malaysian doughnut market. One is J.Co Donuts from Indonesia and the other one is a local brand Big Apple Donut. I’m having J.Co today and I’m liking ‘Mr Green Tea’, ‘White Desert’ and ‘Avocado DiCaprio’. I’m pretty sure I have not tried the latter. But with its slogan ‘Every Piece is a Masterpiece’, I should give it a try.
Since I’m blogging about this randomly, perhaps I should conduct a survey and see how crazy Malaysians are over doughnuts and how it fulfils the taste bud expectations of the multi-racial Malaysia society. I’m very certain Malaysians are consuming more doughnuts today compared to years ago. I mean, what would have prompted the doughnut giants to set up their business in the country?
And if they are not doing well, will they tweak their menus to suit the culture and the taste bud of the country they’ve broken into?
Will there ever be a Nasi Lemak filled doughnuts?
P/S: If I’m in Kuching, my family and I would be pigging out at 10th Mile indulging on local specialities such as Kolok Mee, Kueh Chap, Bihun Belacan, Tomato Mee, Siaw Bee, etc. The list could go on. If you’re a Kuchingite or a Sarawakian, you’ll know what I’m talking about. If you’re not, please do visit Kuching some day.
If I’m with my best friend Fara and her husband, we will be having banana leaf at Maulana Daun Pisang in Seri Kembangan. Or, they’ll cook. Hmm.. I can hear their pasta calling me!
If I’m with my two best bitches I’d see once a month (on Sunday), we’d be at some cool cafe – usually picked by Derick – stuffing our faces with pork dishes, excellent dessert, and good coffee. Of course, accompanied by bitchy and deep conversations. One of our usual spots would be at Tom, Dick and Harry’s in TTDI.
Below are the photos from our last brunch last month. I forgot the name of the cafe. My bad.
That’s Geetha – she pushed me to see a different world.
That’s me and Derick – he’s a brother from another mother.